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How does Salesforce protect against the loss of customer data?

  1. By storing it only on physical devices

  2. By using external backup services

  3. Through its secure permission settings and infrastructure

  4. By encouraging users to back up data manually

The correct answer is: Through its secure permission settings and infrastructure

Salesforce employs a robust set of secure permission settings and a reliable infrastructure to protect against the potential loss of customer data. The security model is designed to ensure that only authorized users have access to specific data, thereby safeguarding sensitive information from unauthorized access or manipulation. This model is complemented by Salesforce’s cloud-based infrastructure, which is engineered to provide high levels of data redundancy, encryption, and secure access controls. Using secure permission settings means that organizations can customize access based on roles, ensuring that users can only see and interact with the data relevant to them. This minimizes the risk of data leaks and accidental deletions. Furthermore, Salesforce's infrastructure includes comprehensive data recovery procedures, advanced monitoring, and security protocols to maintain data integrity and availability. In contrast, storing data only on physical devices does not take advantage of cloud capabilities and increases the risk of data loss from hardware failures. Relying on external backup services may provide an additional layer of security, but Salesforce’s robust built-in protections are often sufficient on their own. Encouraging users to back up data manually introduces variability in practice and can lead to inconsistent outcomes, where essential data might not be backed up frequently enough. Thus, the comprehensive protection offered through secure permission settings and a strong infrastructure positions Salesforce effectively against the