Salesforce Certified Associate Practice Exam

What does Salesforce Customer 360 provide?

1. A method for managing social media accounts

2. A singular view of customer information across multiple platforms

3. A platform for storing customer complaints only

4. A cloud-based storage solution for all file types

The correct answer is: A singular view of customer information across multiple platforms

Salesforce Customer 360 provides a singular view of customer information across multiple platforms, allowing organizations to gain a comprehensive understanding of their customers. By integrating data from various sources, including sales, service, marketing, and third-party applications, Customer 360 enables businesses to see a unified profile of each customer. This holistic view helps companies personalize interactions, improve customer experiences, and foster stronger relationships by ensuring that all teams have access to the same, up-to-date information about customers. The other options do not accurately capture the essence of what Salesforce Customer 360 is designed to do. For instance, managing social media accounts is not the primary function of Customer 360, nor is it focused solely on customer complaints, which is a narrower aspect of customer relationship management. Additionally, while it may involve data storage, it is not merely a cloud-based storage solution for all file types but rather a strategic framework for integrating and leveraging customer data across an organization.