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What is the purpose of subscribing to reports and dashboards in Salesforce?

  1. To limit user access to sensitive data

  2. To automate the sending of reports via email

  3. To improve the visual appeal of dashboards

  4. To ensure data is stored securely

The correct answer is: To automate the sending of reports via email

Subscribing to reports and dashboards in Salesforce serves the important function of automating the distribution of critical data and performance insights via email. By setting up subscriptions, users can receive regular updates and notifications regarding their key metrics without needing to log into Salesforce consistently. This feature ensures that stakeholders have timely access to the information they need to make informed decisions. It enhances collaboration within the organization as team members can stay up-to-date on metrics that are relevant to their roles or responsibilities, thereby fostering a data-driven culture. The other choices revolve around different aspects of Salesforce functionalities but do not directly pertain to the specific purpose of subscribing to reports and dashboards. Limiting user access, enhancing visual appeal, and ensuring data security are important elements of data management and governance in Salesforce but are separate from the objective of subscribing for automated reporting.