Salesforce Certified Associate Practice Exam

Which of the following describes a situation where information about a contact can be converted into a lead?

1. When the contact is associated with multiple cases

2. When a contact expresses interest in your services

3. When a contact needs to resolve an issue

4. When a contact has a long-term relationship with the account

The correct answer is: When a contact expresses interest in your services

The situation where information about a contact can be converted into a lead occurs when a contact expresses interest in your services. This signifies a potential opportunity for sales or further engagement, as expressing interest indicates that the contact may be considering a purchase or a more profound relationship with your offerings. In a sales context, converting a contact into a lead allows for targeted follow-up and engagement, aligning with the lead's interest. This conversion process is vital in sales pipelines, as leads represent potential customers who have shown an inclination that can be nurtured toward a sale. The other scenarios, such as when a contact is associated with multiple cases or when they need to resolve an issue, typically do not indicate a sales opportunity but rather focus on customer service or support. Additionally, a long-term relationship with the account implies a stable engagement rather than a new sales opportunity, which would not warrant the conversion of a contact into a lead.