Salesforce Certified Associate Practice Exam

Which type of Salesforce object would likely be used first for a new marketing lead?

1. Accounts

2. Opportunities

3. Leads

4. Cases

The correct answer is: Leads

The type of Salesforce object that would likely be used first for a new marketing lead is Leads. In Salesforce, the Leads object is specifically designed to capture and manage prospective customers who have shown interest in a company's products or services but have not yet been qualified as potential buyers. When a new marketing lead is generated through various channels such as online forms, events, or referrals, it is typically entered into Salesforce as a Lead record. This allows marketing and sales teams to track and nurture these leads before converting them into qualified prospects, which can then be associated with Accounts and Opportunities if they are deemed viable. In contrast, Accounts generally refer to existing customers or organizations with which there's an established relationship. Opportunities represent potential revenue-generating activities that arise when a lead is qualified and progresses through the sales pipeline. Cases are used for customer support inquiries and issues rather than for managing leads. Thus, Leads serve as the foundational object for starting the sales process for new marketing leads.